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color cycle (slow)

Kistaro Windrider, Reptillian Situation Assessor

Unfortunately, I Really Am That Nerdy

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On Weird Marketing Gimmicks
color cycle (slow)
kistaro
M&Ms Minis. 1/3 the size each, 2/3 the total net weight, 3/3 the cost. But they come in a case!

A recent apparently movie-linked marketing gimmick: "WATCH the MAGICAL Blue M&Ms change COLOR in your MOUTH!" (Capitalization theirs.) Pointlessness aside, how is that possible? Do they want you to spit the damn piece of candy out every 15 seconds to track its progress, are you expected to hold it with tweezers and lick it like a lollipop, or do they want you to swallow your eyeballs or something?

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That reminds me of the Absurd Notions comic regarding AOL coming in a tin...

Oh, and most M&Ms change colour in the mouth - the dye comes off :p

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