Kistaro Windrider, Reptillian Situation Assessor (kistaro) wrote,
Kistaro Windrider, Reptillian Situation Assessor

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On Weird Marketing Gimmicks

M&Ms Minis. 1/3 the size each, 2/3 the total net weight, 3/3 the cost. But they come in a case!

A recent apparently movie-linked marketing gimmick: "WATCH the MAGICAL Blue M&Ms change COLOR in your MOUTH!" (Capitalization theirs.) Pointlessness aside, how is that possible? Do they want you to spit the damn piece of candy out every 15 seconds to track its progress, are you expected to hold it with tweezers and lick it like a lollipop, or do they want you to swallow your eyeballs or something?

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